An example of using the Enchange Distributor Assessment Tool during a Route to Market – Distributor Development Programme, which has been delivered to a multinational client in the brewing sector in Central Eastern Europe. Project Background and Approach The client had a multi-distributor model with a mix of good and poorly performing distributors. The local […]
Industry: Brewing / Beverage
Route to Market Programme, Brewery, CEE
Project Background A multinational brewer wished to improve its Route to Market (RTM). The brewer had three breweries and several regional offices and depots. Enchange was engaged to support the programme. Guiding an internal client team, Enchange analysed current operations, and designed and implemented a new RTM platform. The centre piece of the Project was […]
Post Merger Distribution Integration, Brewing, Romania
Project Background A Private Equity Firm was in the process of exiting a brewing investment comprising four breweries in Central & Eastern Europe. A strategic investor had been identified. Enchange was invited to undertake a detailed analysis of post-merger logistics and primary distribution options for the new enlarged brewing group comprising seven breweries and several […]