Route to Market Programme, Brewery, CEE

Locations: CEE.

Sectors: Brewing / Beverage.

SCOR: Deliver.

Project Background

  • A multinational brewer wished to improve its Route to Market (RTM). The brewer had three breweries and several regional offices and depots.
  • Enchange was engaged to support the programme. Guiding an internal client team, Enchange analysed current operations, and designed and implemented a new RTM platform.
  • The centre piece of the Project was a Distributor Partnership Programme. The Sales & Operational Planning processes and Balanced Scorecard were extended into the distributive supply chain. The programme dramatically improved distribution effectiveness & cost.

Routeto market programme brewry Cee


  • Distribution network optimised.
  • Major improvement in market information including at point of sale.
  • New National Distribution Centre started.
  • Programme financial benefits (from sales uplift & reduced logistics costs) estimated at $2-3m per annum.

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