Route to Market Programme, Brewery, CEE

A multinational brewer wished to improve its Route to Market (RTM). The brewer had three breweries and several regional offices and depots.
Enchange was engaged to support the programme. Guiding an internal client team, Enchange analysed current operations, and designed and implemented a new RTM platform.
The centre piece of the Project was a Distributor Partnership Programme. The Sales & Operational Planning processes and Balanced Scorecard were extended into the distributive supply chain. The programme dramatically improved distribution effectiveness & cost.

Brewery RTM

Distribution network optimised.
Major improvement in market information including at point of sale.
New National Distribution Centre started.
Programme financial benefits (from sales uplift & reduced logistics costs) estimated at $2-3m per annum.

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